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Quick Reference

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Common Tasks

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Navigation Shortcuts

• Brand Hub — /brand
• Competitive — /competitive
• Industry Lens — /industry
• Content Studio — /create
• Reports — /reports
• Copilot — /

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Workspace Sections

Brand Hub:

• Overview (?bw=overview)
• Data (?bw=data)
• Opportunities (?bw=opportunities)
• Strategy (?bw=strategy)

Competitive:

• Overview (?cw=overview)
• Data (?cw=data)
• Compare (?cw=compare)
• Opportunities (?cw=opportunities)
• Strategy (?cw=strategy)

Industry Lens:

• Insights (?iw=insights)
• Data (?iw=data)
• Opportunities (?iw=opportunities)
• Strategy (?iw=strategy)

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Tips & Best Practices

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General Tips

Start with Overview

• Always check the Overview section first
• It provides executive-level insights
• Helps you understand the big picture

Use Control Planes

• Competitive and Industry have control planes
• Adjust time ranges, platforms, and metrics
• Normalize data when comparing different-sized brands

Generate Fresh Reports

• Reports are snapshots in time
• Generate new reports when you need updated insights
• Reports take 2-5 minutes to generate

Explore Data Tabs

• Data sections provide detailed analytics
• Use to understand specific dimensions
• Look for high-lift, low-saturation opportunities

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Brand Hub Tips

Module Navigation

• Each module provides focused insights
• Start with Executive Summary
• End with Action Plan for next steps

Data Analysis

• Formats tab shows what content types work
• Emotions tab reveals audience connections
• Narratives tab identifies story patterns
• Look for whitespace (high lift, low saturation)

Opportunities

• Whitespace tab highlights quick wins
• Playbook tab provides strategic moves
• Prioritize based on impact and effort

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Competitive Tips

Use Normalization

• Enable normalization when comparing brands
• Accounts for follower count differences
• Provides fair comparison

Check Battlecards

• Battlecards show competitor positioning
• Identify their strengths and weaknesses
• Find differentiation opportunities

Winning Formulas

• Review universal winning combinations
• Study competitor secret sauces
• Adapt what works for your brand

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Industry Lens Tips

Time Windows

• Use “Last 30 Days” for current trends
• Use “All Time” for stable benchmarks
• Adjust based on your needs

Benchmark Heatmap

• Overview tab shows benchmark heatmap
• Quick visual of format/emotion performance
• Identify high-performing territories

Playbooks

• Review easy/medium/hard plays
• Start with easy wins
• Plan for harder strategic moves

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Content Studio Tips

Start with Ideas

• Generate ideas first
• Ideas are informed by your data
• Select promising ones for creation

Use Recipe Builder

• Format selection is key
• Ingredients are performance-ranked
• Trust the auto-suggestions (they’re data-backed)

Iterate and Refine

• Generate multiple variants
• Compare side-by-side
• Save winners as templates

Director Controls

• Fine-tune with Director Controls
• Experiment with camera presets
• Adjust motion intensity

Template Library

• Save successful recipes
• Reuse what works
• Build a library of proven patterns

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Reports Tips

Generate When Needed

• Reports are comprehensive but time-consuming
• Generate for important meetings
• Use Hub views for day-to-day analysis

Review All Sections

• Reports have multiple modules
• Each provides different insights
• Read the full narrative

Use for Planning

• Reports provide strategic recommendations
• Use action plans for roadmap
• Reference for decision-making

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Copilot Tips

Be Specific

• Specific questions get better answers
• Include context in your requests
• Use natural language

Follow Up

• Copilot remembers conversation
• Ask follow-up questions
• Build on previous responses

Use Cards

• Interactive cards provide quick actions
• Click buttons to take action
• Review before confirming changes

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Common Questions

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”How often should I check my Brand Hub?”

We recommend:

• Weekly — Check Overview for key metrics
• Monthly — Deep dive into Data sections
• Quarterly — Generate fresh Strategic Report

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”When should I generate reports?”

Generate reports when:

• Preparing for strategic meetings
• Quarterly business reviews
• Board presentations
• Major planning sessions

Reports take 2-5 minutes, so generate when you need comprehensive insights.

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”How do I know which formats to use?”

Check:

1. Brand Hub → Data → Formats — See what works for you
2. Competitive → Compare → Benchmarking — See what competitors use
3. Industry Lens → Data → Formats — See industry benchmarks
4. Content Studio → Ideas — Get AI suggestions

Look for high lift + low saturation = opportunity.

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”What’s the difference between Hub and Report views?”

• Hub — Real-time dashboard with metrics and quick insights
• Report — Comprehensive narrative document for presentations

Use Hub for day-to-day analysis, Reports for strategic planning.

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”How do I create better videos?”

1. Start with data — Check what formats/emotions/narratives work
2. Generate ideas — Use AI-powered idea generator
3. Use Recipe Builder — Trust performance-ranked ingredients
4. Iterate — Generate variants and compare
5. Save templates — Reuse what works

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”Can I compare my brand to specific competitors?”

Yes! In Competitive:

1. Go to Compare → Leaderboard
2. See your rank vs all competitors
3. Go to Compare → Benchmarking for head-to-head
4. Check Battlecards for detailed competitor analysis

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”How do I find content opportunities?”

Check:

1. Brand Hub → Opportunities → Whitespace — High-lift, low-saturation
2. Competitive → Opportunities → Whitespace — Underexploited territories
3. Industry Lens → Opportunities → Whitespace — Industry opportunities
4. Content Studio → Ideas — AI-generated opportunities

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”What metrics should I focus on?”

Focus on:

• Views Lift — Performance vs baseline
• Engagement Rate — Quality of attention
• Saturation — How crowded a territory is
• Whitespace Score — Opportunity potential

High lift + low saturation = best opportunities.