Competitive Analysis
The Competitive screen helps you understand how you stack up against competitors and discover winning formulas in your market.
Workspace Structure
Competitive is organized into five main sections:- Overview — Executive summary and strategic highlights
- Data — Dimension analysis and archetype insights
- Compare — Leaderboard, benchmarking, and battlecards
- Opportunities — Whitespace and strategic playbooks
- Strategy — Full competitive strategic report
Control Plane
At the top of the Competitive screen, you’ll find the Control Plane — a set of filters that let you customize your analysis:
- Time Range — Last 30/90 days, Current quarter, All time
- Platform — TikTok, Instagram, or Both
- Metric — Views, Engagement, or Likes
- Normalization — Raw or normalized (accounts for follower count)
- Freshness — How recent the data is
Use normalization when comparing brands of different sizes. It levels the playing field by accounting for follower count.
Overview Section
The Overview provides an executive summary of your competitive position: What you’ll see:- Your rank in the competitive set
- Key performance highlights
- Strategic tension points
- Top opportunities
- Where you rank vs competitors
- Performance gaps to close
- Competitive advantages to leverage
Data Section
The Data section provides detailed competitive analysis:Dimensions Tab
What it shows: How you compare across content dimensions Metrics:- Format performance vs competitors
- Emotional territory comparison
- Narrative pattern differences
- Aesthetic positioning
- Dimensions where you lead
- Dimensions where competitors win
- Underexploited territories
Archetypes Tab
What it shows: Brand archetype positioning What to look for:- Your brand archetype vs competitors
- Archetype performance differences
- Archetype whitespace
Formulas Tab
What it shows: Winning content formulas What to look for:- Universal winning combinations
- Competitor-specific secret sauces
- Formulas you can adopt
Compare Section
The Compare section lets you benchmark directly against competitors:
Leaderboard Tab
What it shows: Performance ranking Metrics:- Views performance
- Engagement rates
- Likes per 1K followers
- Overall cultural score
- Your position in the ranking
- Competitors to watch
- Performance gaps
Benchmarking Tab
What it shows: Head-to-head quantitative comparison What to look for:- Specific metrics where you lead/lag
- Performance deltas
- Quick wins to close gaps
Battlecards Tab
What it shows: Competitor battlecards with strengths and weaknesses
- Competitor positioning
- Their content focus areas
- Their strategic moves
- Opportunities to differentiate
Opportunities Section
The Opportunities section highlights competitive opportunities:Whitespace Tab
What it shows: Underexploited high-lift opportunities What to look for:- Content territories competitors aren’t using
- High-potential formats/emotions/narratives
- Quick wins to gain advantage
Playbook Tab
What it shows: Strategic playbook for competitive advantage What to look for:- Blueprint for success in your market
- Common pitfalls to avoid
- Where to compete (whitespace)
- Priority plays
Strategy Section
The Strategy section contains the full Competitive Strategic Report — a comprehensive analysis of your competitive landscape. What it includes:- Executive summary with performance leaderboard
- Head-to-head benchmarking
- Cultural reference competitive analysis
- Winning formulas
- Strategic playbook
- Top-performing video examples
- Generate when you need fresh competitive insights
- Use for strategic planning
- Share with stakeholders
Tips
- Enable normalization when comparing brands of different sizes
- Check battlecards to understand competitor positioning
- Review winning formulas to see what works in your market
- Use whitespace opportunities to gain competitive advantage