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Industry Lens

Industry Lens provides a macro view of what’s working across your entire industry. It helps you understand industry benchmarks, discover trends, and identify opportunities. Industry Lens showing industry-wide insights and benchmarks

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Workspace Structure

Industry Lens is organized into four main sections:

1. Insights — Executive command center with curated highlights
2. Data — Industry-wide data landscapes
3. Opportunities — Playbooks, whitespace, and efficiency opportunities
4. Strategy — Full industry strategic report

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Control Plane

The Industry Control Plane lets you select the time window for analysis: Select time window for industry analysis

• All Time — Complete historical view
• Last 90 Days — Recent trends
• Last 30 Days — Current momentum
• Current Quarter — Quarterly view

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Insights Section

The Insights section is your executive command center. It provides curated “at-a-glance” tiles with macro benchmarks. What you’ll see:

• Industry baseline metrics
• Viral distribution patterns
• Fragmentation analysis
• Strategic highlights

Overview Tab:

• Baseline distribution (what good looks like)
• Viral potential distribution
• Industry fragmentation
• Benchmark heatmap

Module Tabs: Each module provides focused insights on a specific area:

• Industry performance context
• Format and creative strategy
• Emotional and narrative DNA
• Visual and aesthetic codes
• Cultural and metaphoric archetypes
• Discovery and demand signals
• Audience segments
• Creative efficiency
• Strategic opportunity map

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Data Section

The Data section provides detailed industry-wide analytics: Industry-wide data landscapes for formats, emotions, narratives, and more

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Formats Tab

What it shows: Industry format landscape Metrics:

• Format lift (performance vs baseline)
• Format saturation (how crowded)
• Format velocity (trending up/down)

What to look for:

• Formats that perform well in your industry
• Underexploited format opportunities
• Format trends

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Emotions Tab

What it shows: Emotional landscape of your industry Metrics:

• Primary emotions that drive performance
• Secondary emotional layers
• Emotional lift scores

What to look for:

• Emotions that resonate in your industry
• Emotional whitespace
• Emotional trends

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Narratives Tab

What it shows: Narrative arc performance in your industry Metrics:

• Narrative structures that work
• Narrative lift and saturation
• Narrative velocity

What to look for:

• Narrative patterns that perform
• Narrative opportunities
• Story trends

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Aesthetics Tab

What it shows: Visual style landscape Metrics:

• Aesthetic archetypes that perform
• Aesthetic lift and saturation
• Visual style trends

What to look for:

• Visual styles that work in your industry
• Aesthetic opportunities
• Style trends

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Culture Tab

What it shows: Cultural references and metaphoric archetypes Metrics:

• Metaphoric types that perform
• Cultural reference usage
• Cultural lift scores

What to look for:

• Cultural patterns in your industry
• Metaphoric opportunities
• Cultural trends

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Hashtags Tab

What it shows: Hashtag performance in your industry Metrics:

• Top hashtags by lift and volume
• Hashtag performance summary
• Hashtag trends

What to look for:

• Hashtags that drive performance
• Hashtag opportunities
• Trending hashtags

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Opportunities Section

The Opportunities section highlights industry-wide opportunities: Industry-wide opportunities including playbooks and whitespace

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Playbooks Tab

What it shows: Strategic opportunity lanes What to look for:

• Easy wins (low effort, high impact)
• Medium plays (moderate effort, good impact)
• Hard plays (high effort, high impact)

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Whitespace Tab

What it shows: High-lift, low-saturation opportunities What to look for:

• Underexploited content territories
• High-potential formats/emotions/narratives
• Quick wins

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Efficiency Tab

What it shows: Production efficiency opportunities What to look for:

• Formats with best ROI
• Production load vs performance
• Efficiency improvements

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Summary Tab

What it shows: Strategic insights summary What to look for:

• Key opportunities
• Fatigue warnings
• Strategic recommendations

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Strategy Section

The Strategy section contains the full Industry Strategic Report — a comprehensive analysis of your industry landscape. What it includes:

• Industry performance context and benchmarks
• Format and creative strategy intelligence
• Emotional and narrative territory analysis
• Visual and aesthetic codes
• Cultural and metaphoric archetypes
• Discovery and demand signals
• Audience segments and subcultures
• Creative efficiency and production economics
• Strategic opportunity map and priority plays

How to use it:

• Generate for industry-wide strategic planning
• Use to understand market dynamics
• Share for board presentations

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Tips

• Use “Last 30 Days” for current trends, “All Time” for stable benchmarks
• Check the benchmark heatmap in Overview for quick visual insights
• Review playbooks to identify easy wins vs strategic plays
• Use whitespace opportunities to find underexploited territories