Brand Hub
Brand Hub is your command center for understanding your brand’s cultural performance. It provides deep insights into what’s working, what’s not, and where opportunities lie.
Workspace Structure
Brand Hub is organized into four main sections:- Overview — Executive modules, key moves, and current narrative
- Data — Dimension drill-down across formats, emotions, narratives, and hooks
- Opportunities — Whitespace and playbook moves prioritized for action
- Strategy — Full narrative report and strategic plan
Overview Section
The Overview section contains 8 strategic modules that provide executive-level insights:
1. Executive Summary
What it shows: Board-ready strategic tension and mandate Key insights:- Overall brand health score
- Top-performing content areas
- Critical gaps and opportunities
- Strategic recommendations
- Performance indicators (green = strong, amber = needs attention, red = critical)
- Key moves that drive results
- Evidence from your top videos
2. Brand Narrative & Creative Identity
What it shows: What your content says about who you are Key insights:- Dominant narrative patterns
- Creative identity strengths
- Brand voice consistency
- Storytelling effectiveness
3. Audience & Cultural Resonance
What it shows: Who resonates with your content and who doesn’t Key insights:- Audience segments that engage most
- Emotional connections that work
- Cultural references that land
- Missed opportunities
4. Content Portfolio & Format Strategy
What it shows: Which formats pull their weight Key insights:- Best-performing content formats
- Format efficiency (ROI)
- Format saturation levels
- Whitespace opportunities
Look for formats with high views lift and low saturation — these are your best opportunities.
5. Messaging & Value Proposition
What it shows: What you’re saying vs what lands Key insights:- Message clarity and consistency
- Value proposition effectiveness
- Hook patterns that work
- Messaging gaps
6. Platform Optimization
What it shows: Platform-specific performance and recommendations Key insights:- TikTok vs Instagram performance
- Platform-specific best practices
- Cross-platform opportunities
- Platform elasticity
7. Creative Efficiency & Operations
What it shows: Production ROI and team implications Key insights:- Content production efficiency
- Creative saturation levels
- Production cost vs performance
- Recommended cadence
8. Strategic Action Plan
What it shows: Prioritized 0-180 day roadmap Key insights:- Immediate actions (0-30 days)
- Medium-term plays (30-90 days)
- Long-term strategy (90-180 days)
- Guardrails to avoid
Data Section
The Data section provides detailed analytics across multiple dimensions. Use the tabs to explore:
Formats Tab
What it shows: Performance of different content formats Metrics:- Views Lift — How your format performs vs industry baseline
- Count — How many videos use this format
- Saturation — How crowded this format is in your industry
- Formats with high lift and low saturation (opportunities)
- Formats you’re overusing (saturation risk)
- Formats competitors are winning with
Emotions Tab
What it shows: Emotional performance landscape Metrics:- Primary emotions that drive engagement
- Secondary emotional layers
- Emotional intensity levels
Narratives Tab
What it shows: Narrative arc performance Metrics:- Narrative structures that perform best
- Story arc effectiveness
- Narrative complexity vs engagement
Aesthetics Tab
What it shows: Visual style performance Metrics:- Aesthetic archetypes that work
- Visual style effectiveness
- Aesthetic saturation
Hooks Tab
What it shows: Hook pattern performance Metrics:- Hook types that grab attention
- Hook latency (when hook appears)
- Hook effectiveness
Combinations Tab
What it shows: Winning format + ingredient combinations Metrics:- Top-performing combinations
- Combination lift scores
- Combination frequency
Opportunities Section
The Opportunities section highlights actionable moves:
Whitespace Tab
What it shows: High-lift, low-saturation opportunities What to look for:- Formats/emotions/narratives with high potential
- Underexploited content territories
- Quick wins you can implement
Playbook Tab
What it shows: Strategic playbook moves What to look for:- Prioritized actions based on data
- Plays that align with brand strategy
- Moves that competitors aren’t making
Strategy Section
The Strategy section contains the full Brand Strategic Report — a comprehensive narrative document perfect for board presentations and strategic planning. What it includes:- All 8 strategic modules in narrative form
- Detailed analysis and recommendations
- Evidence and examples
- Long-term strategic vision
- Generate a fresh report when you need updated insights
- Export or share for presentations
- Use as a reference for strategic planning
Tips
- Use the Data section to understand specific dimensions
- Look for whitespace (high lift, low saturation) in Opportunities
- Generate fresh Strategic Reports for important meetings
- Review all 8 modules to get a complete picture