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Content Studio (Create)

Content Studio is your AI-powered video creation system. It transforms brand context, industry insights, and proven content patterns into optimized video prompts that generate AI videos. Content Studio Overview Content Studio main interface with tabs for Ideas, Video Studio, Recreate, and Library

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Core Concept

Brand Data + Industry Patterns + Winning Formulas = Optimized Video Prompts → AI Videos

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Tab Structure

Content Studio has four main tabs:
  1. Ideas — AI-powered content idea generation
  2. Video Studio — Main video creation interface with Recipe Builder
  3. Recreate — Recreate top-performing videos
  4. Library — Your saved and generated videos

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Ideas Tab

The Ideas tab generates content ideas based on your brand, competitors, and industry trends. Content Studio Ideas Tab AI-powered content idea generation with performance insights How it works:
  1. Click Generate Ideas
  2. AI analyzes your brand context and industry data
  3. Returns 4+ content ideas with:
    • Title and concept
    • Hook suggestion
    • Recommended platforms
    • Why it works
What you’ll see:
  • Idea cards with performance potential
  • Industry playbook intelligence (behind the scenes)
  • Brand context integration
What to do:
  • Review ideas and select promising ones
  • Click Open in Studio to start creating
  • Ideas automatically populate the Video Studio
Ideas are informed by your brand’s top performers, competitor analysis, and industry playbooks. The AI considers what works for brands like yours.

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Video Studio Tab

The Video Studio is your main video creation interface. It uses a Recipe Builder system that treats video creation like cooking. Video Studio Recipe Builder Recipe Builder interface showing format selection and ingredient slots

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Recipe Builder Concept

  • Format = The dish type (Tutorial, Behind the Scenes, etc.)
  • Ingredients = The flavoring (Hook pattern, Narrative arc, Aesthetic, etc.)
  • Recipe = The combination that produces a specific result

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How to Create a Video

Step 1: Select a Format
  • Choose from 41 content formats (Tutorial, Storytelling, Behind the Scenes, etc.)
  • Formats are ranked by performance data
  • Each format has proven patterns
Step 2: Choose Ingredients The Recipe Builder provides 5 ingredient slots:
  1. Hook — First 3 seconds attention grab
    • 41 hook types available
    • Ranked by engagement data
    • Auto-suggests top performers
  2. Narrative — Story structure
    • 32 narrative arcs available
    • Performance-backed suggestions
    • Aligned with your brand’s winners
  3. Aesthetic — Visual style
    • 70+ aesthetic archetypes
    • Industry-specific recommendations
    • Brand-aligned suggestions
  4. Mood — Emotional atmosphere
    • 50+ mood types
    • Performance-ranked
    • Audience-resonant options
  5. Audio — Sound design (handled natively by models)
Step 3: Review the Prompt
  • The Recipe Builder generates an optimized prompt
  • Prompt combines format + ingredients + brand context
  • You can edit the prompt in the Prompt Editor
Step 4: Configure Generation
  • Select AI model (Veo 3.1, Sora 2, Sora 2 Pro, Kling 2.6, Hailuo 2.3)
  • Choose aspect ratio (9:16, 16:9, 1:1)
  • Set Director Controls (optional)
Step 5: Generate
  • Click Generate Video
  • System creates the video using the AI model
  • Progress shown in real-time
Step 6: Iterate
  • Review the generated video
  • Use Remix to tweak the prompt
  • Use Extend to continue the video (Veo 3.1)
  • Use Make 3 Variants for variations
  • Save as template for reuse

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Director Controls

Director Controls let you fine-tune video generation: Director Controls Director Controls for fine-tuning video generation parameters
  • Negative Prompt — Elements to exclude
  • Camera Preset — Static, pan, zoom, orbit, dolly, tracking, handheld
  • Duration — 5s, 8s, 10s, 15s, 20s
  • Motion Intensity — 0-4 slider (subtle → dramatic)
  • Fixed Seed — For reproducibility
  • Style Preset — Override default style

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Prompt Editor

The Prompt Editor provides:
  • Structured View — Organized sections (Scene, Action, Style, etc.)
  • Full-Screen Editing — Focused editing mode
  • Auto-Parsing — Automatically organizes prompt sections
  • Collapsible Sections — Easy navigation

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Variants and Iteration

The Video Studio supports iteration workflows: Video Variants Grid Variants grid showing multiple video versions for comparison
  • Variants Grid — View multiple versions side-by-side
  • Compare Mode — Select 2 variants to compare
  • Winner Annotation — Mark your favorite variant
  • Version History — Track parent/child relationships
Save successful recipes as templates: Template Gallery Template Gallery for saving and reusing successful video recipes
  • Save Template — From any video or prompt
  • Template Gallery — Browse saved templates
  • Apply Template — Load template into studio
  • Search and Tags — Organize templates

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Recreate Tab

The Recreate tab lets you recreate or remix existing high-performing videos. Recreate Tab Recreate tab for remixing top-performing videos How it works:
  1. Browse your top-performing videos
  2. Select a video to recreate
  3. System extracts:
    • Original prompt
    • Director’s brief
    • Creative direction
  4. Generate new prompt based on original
  5. Create new AI video
What to use it for:
  • Remix successful content
  • Test variations of winners
  • Scale what works
  • Adapt top performers for different contexts

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Library Tab

The Library stores all your generated videos. Video Library Video Library showing all generated videos with filtering and search Features:
  • View all videos for your brand
  • Filter and search
  • Version history (parent/child relationships)
  • Download videos
  • Reprompt/iterate on existing videos
Actions available:
  • Use as Base — Load variant config into editor
  • Remix — Open prompt editor with delta changes
  • Extend — Continue video (Veo 3.1)
  • Save Template — Persist as reusable template

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Tips

  • Start with Ideas to get AI-powered suggestions
  • Trust the auto-suggested ingredients — they’re performance-ranked
  • Generate multiple variants and compare
  • Save successful recipes as templates for reuse
  • Use Director Controls to fine-tune generation
  • Iterate on winners to scale what works