Getting started
This guide is for anyone new to CultureAI — CMOs, heads of marketing, social and content leads, or agency teams who want a clear first path through the platform.
See the first steps
Your first goal
The first thing to aim for is not “learn every feature.” It is to understand:- what your brand looks like in the platform
- what questions you want answered
- which workflow is most relevant for your role right now
A simple first-week workflow
1. Get oriented
Start with:2. Review the main insight surfaces
Spend a little time in the views most teams use first:3. Understand how findings are packaged
Use these pages to understand the output you are seeing:4. Turn insight into action
When you are ready to apply what you are learning, continue with:Good questions to ask early
Start with the questions that are most relevant to your role. If you’re a CMO or head of marketing:- Which content patterns are consistently driving results for our brand?
- Where are competitors outperforming us, and why does that matter?
- What should we prioritise in our next planning cycle?
- How do we explain our content strategy performance to leadership?
- What formats and narratives are working best right now?
- Which creators are worth partnering with for our next campaign?
- What should we brief our team on next?
- Where are we missing opportunities our competitors are using?
- How does this client’s brand compare to their key competitors?
- What category trends should inform the strategy we’re presenting?
- Which findings are most useful for a client narrative or campaign brief?
Best way to learn
Use the docs as a companion to what you are seeing in the product. The fastest route to value is usually:- Review the page that matches your immediate need.
- Explore the related feature inside the platform.
- Follow up with a report or Copilot question.