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Competitor Hub

Competitor Hub gives you a clear view of how your brand compares with the brands that matter most. It helps you benchmark performance, spot creative patterns competitors are leaning into, and identify whitespace where your team can differentiate.

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See it in action

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What Competitor Hub helps you do

• compare your brand against selected competitors
• understand which themes and approaches show up most often in the market
• identify areas where competitors are outperforming you
• find opportunities your team can act on next

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What you will typically see

Competitor Hub is built for practical comparison, not just scorekeeping. Teams often use it to review:

• overall market position
• shifts in competitor behavior over time
• repeatable creative patterns across competing brands
• gaps between what competitors are doing and what your brand is doing

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When to use it

Competitor Hub is especially useful when you are:

• preparing a campaign or planning cycle
• explaining market dynamics to internal stakeholders or clients
• reviewing who is gaining momentum in your category
• looking for proof-backed ways to evolve your content strategy

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How to get more value from it

Competitor Hub works best when you use it alongside the rest of the platform:

• Start in Competitor Hub to identify the market gap.
• Use reports to understand the pattern in more detail.
• Move into Content Studio to turn that opportunity into new creative directions.

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