> ## Documentation Index
> Fetch the complete documentation index at: https://docs.cultureai.dev/llms.txt
> Use this file to discover all available pages before exploring further.

# Getting started

> A practical guide for new CultureAI users — marketing leaders, social teams, and agencies

# Getting started

This guide is for anyone new to CultureAI — CMOs, heads of marketing, social and content leads, or agency teams who want a clear first path through the platform.

<Frame caption="Start with a wide view of the product and navigate from the main sidebar">
  <img src="https://mintcdn.com/cultureai/neqPlOtHFQnuOnXw/images/screenshots/navigation/sidebar.png?fit=max&auto=format&n=neqPlOtHFQnuOnXw&q=85&s=2562da24d29344a44854eb73fe8a311d" alt="CultureAI dashboard sidebar" width="1920" height="1080" data-path="images/screenshots/navigation/sidebar.png" />
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## See the first steps

<Frame caption="Quick onboarding flow">
  <video autoPlay muted loop playsInline className="w-full aspect-video rounded-xl" src="https://mintcdn.com/cultureai/neqPlOtHFQnuOnXw/images/videos/onboarding/wizard-start.mp4?fit=max&auto=format&n=neqPlOtHFQnuOnXw&q=85&s=25ae2900e93c27c2e34faf90e5dddeec" data-path="images/videos/onboarding/wizard-start.mp4" />
</Frame>

## Your first goal

The first thing to aim for is not "learn every feature." It is to understand:

* what your brand looks like in the platform
* what questions you want answered
* which workflow is most relevant for your role right now

## A simple first-week workflow

### 1. Get oriented

Start with:

* [Introduction](/docs/introduction)
* [Quick start](/docs/quick-start)
* [Product overview](/docs/product-overview)

### 2. Review the main insight surfaces

Spend a little time in the views most teams use first:

* [Overview dashboard](/docs/features/overview/dashboard)
* [Brand Hub](/docs/features/brand-hub/overview)
* [Copilot](/docs/guides/copilot-user-guide)
* [Competitor Hub](/docs/features/competitor-hub/overview)
* [Cultural Listening](/docs/features/cultural-listening/overview)

### 3. Understand how findings are packaged

Use these pages to understand the output you are seeing:

* [How reports work](/docs/architecture/brand-reports)
* [Competitive reports](/docs/features/reports/competitive-reports)
* [Industry reports](/docs/features/reports/industry-reports)

### 4. Turn insight into action

When you are ready to apply what you are learning, continue with:

* [Content Studio](/docs/features/content-studio/overview)
* [Opportunities](/docs/features/opportunities/overview)
* [Data & methodology](/docs/data-methodology-overview)

## Good questions to ask early

Start with the questions that are most relevant to your role.

**If you're a CMO or head of marketing:**

* Which content patterns are consistently driving results for our brand?
* Where are competitors outperforming us, and why does that matter?
* What should we prioritise in our next planning cycle?
* How do we explain our content strategy performance to leadership?

**If you're a social media or content lead:**

* What formats and narratives are working best right now?
* Which creators are worth partnering with for our next campaign?
* What should we brief our team on next?
* Where are we missing opportunities our competitors are using?

**If you're an agency:**

* How does this client's brand compare to their key competitors?
* What category trends should inform the strategy we're presenting?
* Which findings are most useful for a client narrative or campaign brief?

## Best way to learn

Use the docs as a companion to what you are seeing in the product. The fastest route to value is usually:

1. Review the page that matches your immediate need.
2. Explore the related feature inside the platform.
3. Follow up with a report or Copilot question.

That rhythm makes it easier to connect documentation to real decisions instead of reading everything at once.